Sell to Muslim buyers abroad
Muslims abroad read Zullfa before they buy in Makkah or Madinah. We put your project in front of them, answer their questions in their language, and hand you the ones ready to buy.
The market
- 1.5MHajj pilgrims from abroad in 2026
- 20.7MUmrah pilgrims in the first half of 2025
- 66%of one Madinah project’s units reserved by non-Saudi buyers
- +49%Madinah residential sales value, first half of 2025, year on year
Since 22 January 2026, a Muslim of any nationality may own inside the designated zones of Makkah and Madinah.
What buyers abroad tell us · the last 90 days
Where they live
Why they buy
What they ask for
What worries them
Budget
When they plan to buy
How they pay
The demand study
We put together what buyers abroad do on Zullfa: where they live, how they find us, which zones and projects they look at, and what they tell us they want, budget and timing included. It is built from our own traffic and enquiries, and it shows shares and indexes, never counts. It is free to developers with projects in Makkah and Madinah: we check each request against REGA's Wafi register and send a private link by email.
- Where buyers live
- How they find you: AI assistants, search and social media
- Which zones and projects they look at
- What they ask for, their budget and when they plan to buy
- The last 90 days, updated every hour
What we do for you
- Buyer introductionsBuyers who asked about your project, with their budget, timing and questions.
- A featured project pageYour project in English with prices, payment plan, handover and pictures, kept current.
- Campaigns to buyers abroadSocial posts, short films, podcast features and newsletter placements that reach Muslims abroad.
- An AI sales assistantAnswers buyers about your project day and night, in their language, and passes you the serious ones.
- Enquiry handlingWe answer, qualify and follow up every enquiry, so your team talks only to ready buyers.
- Arabic and English contentBrochures, pages and posts written for buyers abroad.
- Demand and pricing insightWhat buyers ask for, where they live and what they can pay, by project and by zone.
- Photography and filmPictures and short films of your project for every channel.
Sources
GASTAT — Hajj statistics · 1 Jun 2026
Hajj 2026 had 1,707,301 pilgrims, of whom 1,546,655 came from abroad.Argaam — Umrah H1 2025 · 15 Jul 2025
20.7 million Umrah pilgrims were recorded in the first half of 2025.Zawya — KEC non-Saudi sales · 24 Jul 2026
Knowledge Economic City reported that 231 of 351 units in its Al-Alya project in Madinah were reserved by non-Saudi buyers, worth more than SAR 547 million, by July 2026.Knight Frank — Saudi Arabia residential market review, H1 2025 · 1 Aug 2025
Knight Frank reported that in the first half of 2025 residential transaction values in Madinah rose 49% year on year to SAR 3.4 billion with volumes up 38%, while in Makkah transaction values fell 33% and volumes rose 11%.REGA — system enters into force · 22 Jan 2026
The Law of Real Estate Ownership by Non-Saudis entered into force on 22 January 2026.REGA — system enters into force · 22 Jan 2026
In Makkah and Madinah, non-Saudi ownership and real rights are limited to Muslim natural persons (Law Art. 2(4)); REGA states this applies whether residing inside or outside the Kingdom.
Where each fact above comes from, with the source’s own date where it gives one.